Marketing Research

In the process of developing and conducting marketing research are used sophisticated methods of many disciplines: sociology, psychology, marketing and microeconomics, consumer behavior, psychometrics, statistics, and qualimetry. Like other knowledge-intensive areas, market research tend to a lot of fine places that may cause study of critical errors. Let us consider them in order of processes typical of quantitative market research. Research design errors at the design stage of marketing research, both in while laying the foundation of a building is determined by its reliability. When you go to a marketing agency with specific information gaps, experts offer research-based methods solution is to your tasks. Continue to learn more with: Marc Pasquale. It is important that the elected methods of study meet the requirements of efficiency, provided the optimum combination of the result and value for money. Recently, one of the capital marketing agencies have studied the preferences of Muscovites in the market of automobile tires, choosing this method of mass survey in the format of 'face-to-face'.

In this task was only to anticipate market ratios marks and tire sizes without personalization consumers. At an interview in 1600 were spent six weeks and tens of thousands of dollars. It is clear that the method of observation, for example, the same results could be obtained much faster and much cheaper. This example illustrates the wastefulness of resources but not distorted information. There are many other, far more dangerous situations where design errors directly affect the reliability of information received. Most of these errors relate to the definition of the population and sample design.

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